Strategic Solutions To Achieve Optimal Performance

Randall Walker Consulting (RWC) assists organisations to implement a sustainable competitive advantage and maximum team effectiveness.

A sound business plan and integrated marketing communications strategy ensures an all important market orientation as opposed to a product driven approach. Strategy is not a top down program, it is a holistic organisational program. A strategy document is a living document that remains flexible. Success is often about working smarter, but not necessarily longer hours, and engaging in ongoing monitoring of your business.

80% of businesses fail within the first 5 years

27.6% of those fail within the first year

The most common reasons for a business failing are not market conditions or competitor activity, but rather; poor or inefficient management, a failure to plan and a neglect of marketing activity. [Study conducted by Professor Williams, University of Newcastle]

Businesses that review financial reports monthly have a 79.7% survival rate, compared to a survival rate of only 36% for businesses that merely prepare and review financial reports at the end of the year. [Williams, A Longitudinal Analysis of the Characteristics and Performance of Small Business in Australia]